WHY PHOTO BООTH IS A MUЅT HАVЕ FОR YOUR BRАND ACTIVATION EVENT
Brand activation is an essential component of any successful business. Whether it’s a trade show, corporate event, convention, or anything in between, photo booth is a great way to liven up the atmosphere. Instead of just sticking to the old power point presentations, and free stuff, why not change it up and give your consumers something they will genuinely enjoy and will remember? Here are reasons why photo booth is a must have for your brand activation event:
INSTANT ON-SITE MARKETING COLLATERAL
These days, the most effective type of marketing is real-time. Contemporary consumers are demanding and they don’t want to wait around for rewards, as the market is saturated with special offers, introductory deals, and giveaways. This is why any company or commercial event that can offer something fun, valuable, or cool in an instant will be appreciated. Photo booths are a great example because they delight guests and get them engaged with a new brand before they get a chance to second-guess themselves.
LONG-TERM CUSTOMER ENGAGEMENT
One of the most valuable benefits of branded photo booth marketing is that it provides you with ample opportunity to gather information on your party and event attendees. When sharing photos to social media, guests input their names and email addresses in a collection form. With this information at your disposal, staying connected with attendees is made simple, and it gives you the opportunity to further your relationship with these potential customers in the future.
WORD OF MOUTH PROMOTION
While photo booths are a common feature of private parties, they’re still a fairly new addition to roadshows and trade events. So, if you do set one up at your next event, it’s going to stand out and potential customers will remember it. This is especially true if you encourage guests to chat with you about what it does, why it’s there, and what sort of connection it has with your brand or products. Word of mouth promotion is extremely powerful, so don’t underestimate the impact of answering questions, fielding queries, and talking directly to interested parties.
Engaging with your customers is a critical component of any corporate event, and photo booths are the perfect platform to utilize when engaging with clients. A photo booth serves as both an attraction and talking point with your customers. Greater customer engagement means more opportunity to discuss your company’s products and services.
PHOTO BOOTHS PUT YOUR BRAND FRONT AND CENTER
Branded photos are designed to match your brand’s image and unique requirements. This means that photo booth companies will work closely with you and your team to create the perfect design for your particular photo booth, ensuring that your brand is highly visible on both the final printed imagery, the photo booth set up at your event, and any digitally-shared media.
The result? Your guests will want to share branded content of themselves engaging with your product, generating free, viral marketing content. Your brand will stand out and get noticed by everyone in attendance which, when the time comes, will help keep you top of mind.
Thanks to interactive photo booth station, clients and guests will enjoy immersive entertainment while feeling like they’re connected to the product and learn about your brand. There are many ways you can personalize the activation’s. Something so as simple as a photo booth can keep your attendees genuinely intrigued instead of bored and dozing off.