HOW MARKETING AGENCIES USE PHOTO BOOTH TO GET SPONSORSHIPS
Corporate event sponsorship has become a popular form of marketing in recent years. No longer reserved for large corporations with big marketing budgets, small and medium-size businesses are increasingly involved in sponsoring community events that enable them to increase visibility and promote brand awareness. There’s no denying that the photo booth has become a staple at events for its sheer entertainment factor. However, there are a range of benefits that come along with it aside from your guests having fun while making goofy faces. Photo booth marketing shouldn’t be discounted as a solution when it comes to event promotion. With the level of sophistication ever increasing, photo booths can deliver great experiences, both for the attendees and the organizers. In light of this, a photo booth is a great addition to any event, and especially makes a great fit for events. Not convinced? Read on to see why your business needs a photo booth sponsorships:
EXPOSURE TO YOUR TARGET MARKET.
If you sponsor an event where your target market is likely to be in attendance, event organizers will do a lot of the work for you in terms of advertising the event and bringing in attendees. It can be a highly effective opportunity for you to reach your target market. Use prominent signage, eye-catching displays, and professionally produced marketing materials to attract attendees to your booth.
Sponsoring a booth at an event can be a great way to generate leads. An easy way to get lots of leads is to encourage people to drop their business card in a bowl for a chance to win a prize, or you could encourage people to complete an action on social media that enables you to capture their contact information.
SHOWS COMMUNITY INVOLVEMENT.
Smaller, less expensive event sponsorships enhance your visibility in the community. Sponsoring a community event such as a park cleanup day or food festival helps keep your brand top of mind with customers.
PUTS OUR BUSINESS IN THE SPOTLIGHT.
Sponsoring an event helps you stand out from the crowd. It enables you to prominently display your products and marketing materials instead of just handing out your business card. When you sponsor an event, people interested in your product will come to you.
By sponsoring an event, your business name and logo will be included in the event program, and you can further leverage the opportunity to promote your brand by offering an item to include in event gift bags.
SHOWS ATTENDEES A GLIMPSE INTO YOUR BUSINESS.
Staffing your booth with employees that perhaps wouldn’t ordinarily be visible to customers helps put a human face on your business. Consider showing a short video that provides a behind-the-scenes look at your company. When customers get to know your business better, they are more likely to remember you.
INEXPENSIVE WA TO MARKET YOUR BUSINESS.
Advertising can be expensive. Sponsoring an event can cost less and provide a greater ROI by focusing your marketing efforts on your target audience.
NEW BUSINESS PARTNERSHIPS AND CONTACTS.
In addition to providing the opportunity for lead generation, an event sponsorship provides a great opportunity for networking with business leaders and identifying potential partnerships.
Positive publicity from print and electronic media helps increase the visibility of your company’s products and services. Your brand will benefit from media coverage that otherwise could be prohibitively expensive.
ENGAGE AND INTERACT WITH YOUR TARGET MARKET AND FORM RELATIONSHIPS.
By supporting events that are likely to attract your target market, you improve your company’s image and standing in the community. You have the opportunity to engage with a larger segment of your target market and interact with business and community leaders. Event sponsorships are an excellent way to network and form relationships.
By selecting the right events to sponsor, you have the potential to reach a large segment of your target market, often at a lower cost than traditional advertising. Plan carefully to maximize opportunities to increase visibility, brand awareness, and engagement with potential customers.